The Biggest Advantages in Finding a Long-Term Corporate Sponsor
A new corporate sponsorship could be the beginning of a healthy and influential business relationship. It could also indicate the first and last time two entities will ever collaborate. The first project is significant, but it is the continued relationship that will really push both businesses forward. What are some of the biggest advantages to having a single long-term corporate sponsor?
Brand Identity
The music industry has changed incredibly the last few years. Now, stages and festivals are name sponsored. The famous music Festival known as Warped Tour has been sponsored by vans shoes for close to 15 years now. There is a distinct brand identity in that relationship. Vans is the shoe choice for punk kids. There is no other major option. Vans has solidified themselves in a powerful area of brand identity. That long-term relationship has greatly benefited both the Warped Tour organization and Vans shoes.
The Time Savings
Long-term sponsorship save serious time. Working with the same source does not require having to spend man hours and money looking for a new sponsor. A new sponsor could potentially provide a fresh face. A continued sponsor is worth the major time savings, especially if the relationship is healthy and prosperous. There is always a balance, and every new event or need for a sponsor should be reviewed. Is the time needed to Find Sponsors worth it? Is there more to gain for either party? Every new sponsorship is a new risk. Event planners and brands also need to analyze what they are losing from changing sponsors. When it is all factored in, it is often not worth the extra time and the added risk of a new entity.
Community Relations
People within a specific community would acknowledge a certain business sponsorship that has continued for a substantial period of time. People make the connection that a specific event is connected with that brand. That can be powerful for a brand that is building a local voice. They can also easily display their social beliefs in education, art programs, organizations, local construction, and many other areas. The joint sponsorship offers a platform where the brand leaders can speak about the issues that matter.
Find Sponsors by searching online directories and reaching out to community leaders. There is always a small brand looking for a voice. Is it a viable match? Do they contribute, and is there a symbiotic relationship possible? A great sponsorship can benefit everyone involved.
